Final Final Project – Website Redesign for Framed & Cornered

New iteration, simple and contemporary.

fc swatch example

My friend has a framing shop and we’ve been talking about redesigning his website for 6 months now. His site is 7 years old with an old style logo that changes colors as you’re on the site.

I have decided to give him some new logo options as well as revamp his website for this project.

fc_origlogo

Here is the logo that I came up with for his business card which he really loves.

These are still works in progress.

Just the business name.

3

Realigned for text placement.

1

I think I like this alignment the best for having details on the front.

2

Below is his website and another which I would like to stylize his redesign to look similar to.

fcOrig fc1 fc2

Design Brief

https://docs.google.com/document/d/1x7xTV7e-cL2Sv27IXXkEC0dtTk8zCMsb6yV81FGIk_E/edit?usp=sharing

Framed and Cornered

Project Summary:

Framed and Cornered is a local framing shop providing quality and innovative framing to the San Francisco community. Revamp an existing website to make it look more contemporary, revise logo, restructure site and add an educational area.

Target Audience:

Current and potential customers.

Artists, Giants Fans, Art aficionados. From 30-65 some to advanced education, middle to upper class. Education level some college to advanced.

Perception/Tone/Guidelines:

Educational, experience, contemporary, elegance and harmonious.

Communication Strategy:

The website redesign will provide direct communication methods including featured articles, company information, Feature current projects and framing basics for customers who want become educated.

Competitive Positioning:

Framed and Cornered is one of several custom framing shops in San Francisco. Highlighting the quaity and craftmanship of thier custom framing options.

Single-Minded Message:

Contemporary Custom Framing

Personas

Personas

Name: Max Imumdhive
Age: 27
Identity:
Mission Hipsterlina
Location: San Francisco, Ca
Profession: Technical programmer, likes practical fashionable things.
Biography: She has been enjoying life in San Francisco and setting up her first solo apartment. She’s got
cash to spend and is generally interested in high quality framing and enhancing the value of her
collectables from photographs to Giants memorabilia.

Name: Rich Dawson
Age: 31
Identity: Castro Urbanite
Location:
San Francisco, Ca
Profession:
Financial District professional.
Biography:
Rich has lived in San Francisco for 10 years after having moved from the Midwest. He and his
partner enjoy the finer things in life along with a well furnished flat in Castro district. They want to
entrust the design of other professionals in their local community. They enjoy seeing variety and
a classic look to things.

Open the above persona link with Adobe as the in browser viewer may not display properly.

FC-Website-Map FC-Wireframe FC_layout

This one is still my favorite

FC_layoutclamp

FC_layoutgreen

FC_layout3onawall

FC_layout_index

FC_layout_about FC_layout_gallery

FC_layout_contact FC_layout_101

FC_layout_faq

FC_layout_gindex

FC_layout_gFG

Final Project – Design Brief

https://docs.google.com/document/d/1x7xTV7e-cL2Sv27IXXkEC0dtTk8zCMsb6yV81FGIk_E/edit?usp=sharing

 

Framed and Cornered

 

Project Summary:

Framed and Cornered is a local framing shop providing quality and innovative framing to the San Francisco community. Revamp an existing website to make it look more contemporary, revise logo, restructure site and add an educational area.

Target Audience:

Current and potential customers.

Artists, Giants Fans, Art efficianados. From 30-65 some to advanced education, middle to upper class. Education level some college to advanced.

 

Perception/Tone/Guidelines:

Educational, experience, contemporary, elegance and harmonious.

Communication Strategy:

The website redesign will provide direct communication methods including featured articles, company information, Feature current projects and framing basics for customers who want become educated.

 

Competitive Positioning:

Framed and Cornered is one of several custom framing shops in San Francisco. Highlighting the quaity and craftmanship of thier custom framing options.

 

Single-Minded Message:

Contemprary Custom Framing

Final Project – Website Redesign

My friend has a framing shop and we’ve been talking about redesigning his website for 6 months now. His site is 7 years old with an old style logo that changes colors as you’re on the site.

I have decided to give him some new logo options as well as revamp his website for this project.

Here is the logo that I came up with for his business card which he really loves.

These are still works in progress.

Just the business name.

3

Realigned for text placement.

1

I think I like this alignment the best for having details on the front.

2

Below is his website and another which I would like to stylize his redesign to look similar to.

fcOrig fc1 fc2